Daehee Park

Hi, I'm Daehee Park, co-founder of Boring Mattress Co. (boring.co). Our approach is to make high quality, radically simplified products in uninteresting yet over-sensationalized categories that are marketed like luxuries. By embracing what other brands will never dare to admit (the honest "boring" truth), we make mattress shopping straightforward and affordable. No tricks, no gimmicks.

I'm proud to be building Boring with Corben Leo, a top-ranked ethical hacker and the unconventionally creative mind behind the Boring brand, and Tyler Marino, a world-class product developer and my first employee at Tuft & Needle.

Previously, I co-founded one of the earliest direct-to-consumer mattress companies, Tuft & Needle (TN.com). We bootstrapped the business with just $6,000 from personal savings and grew the brand into the most-loved mattress brand with over $200 million in annual sales. In 2018, Tuft & Needle merged with Serta. (Should note here this was not a fruitful marriage or a happy ending, unfortunately. The combined business got bankrupted by private equity in 2023, which I wrote about here).

This blog is where I share my notes on business, tech, and dabbling with cybersecurity/hacking on the side. I also write about the mattress industry on The Burning Bed and Reddit.

Feel free to follow me on Twitter/X or connect with me on LinkedIn.